Foundation Marketing & Lead Conversion Mastery Awareness
A practical beginner-friendly course teaching how to recycle leads, communicate professionally, create organic traffic, manage events and promotions, track lead...
A practical beginner-friendly course teaching how to recycle leads, communicate professionally, create organic traffic, manage events and promotions, track lead...
This course will take you step-by-step through the full journey of managing and converting leads using Facebook, Instagram, WhatsApp Business, and Google tools. You will learn how to recycle leads, follow up professionally, write polite and effective messages, create events and promotions, post organic content that grows your audience, and build a working lead diary. Each lesson includes video examples, hands-on tasks, and practical activities that build towards a final project.
By the end of the course, learners will have produced:
Their own lead diary
Sample marketing messages
A WhatsApp Business catalogue
A promotion/event plan
A posting calendar
A simple lead conversion system
Building client relationships in the digital age
What you will learn
Key vocabulary
The marketing Mindset
Additional Knowledge on lead capturing with google workspace
00:10:05Your first marketing Task
A customer journey in detail
00:06:22Lesson Recap001
0:5:0Revision
Revision001
Putting it all together
Track your leads
What you will learn
Using google sheet or excel or a diary to track leads
00:06:27Creating a lead diary lesson 2 excel or diary or google sheets
00:02:26Google form in action
Whatsapp business lead tracking and organising
00:04:40Build your lead diary
Example lead diary copy onto your sheet
Summary001
Driving engagement
What you will learn
Key Vocabulary
Why events and competitions work
Think of ways driving engagement
00:03:40Understanding Paid Advertising: Benefits and Risks Without Expert Support
Types of Content That Make Ads/ Posts on your social media Perform Well
Putting it all together
Types of Marketing and How to Choose the Best One
A smartphone or computer
Internet access
Active social media accounts (TikTok, Facebook, or Instagram)
WhatsApp business installed on your phone
A Google account to access Google Sheets
Willingness to practice and apply what you learn
Understand marketing foundations and the customer journey
Generate leads using social media platforms
Capture and organize leads effectively
Create and maintain a lead tracking system
Communicate professionally and politely with prospects
Use follow-up sequences to improve conversions
Drive engagement and grow organic traffic
Leverage testimonials to build trust
Finalize leads and confidently enroll customers
Online learning
0.6
12 Students
33 Courses
1 Review
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Students
2
language
English
Duration
01h 24mLevel
beginner
Expiry period
1 Months
Certificate
Yes
English
Certificate Course
2 Students
01h 24m