Marketing Automation skills and workflow
Learn how to streamline your marketing with automation tools, workflows, and proven strategies that save time, increase efficiency, and drive consistent results...
Learn how to streamline your marketing with automation tools, workflows, and proven strategies that save time, increase efficiency, and drive consistent results...
This course is designed to help you master the skills and workflows needed to succeed in marketing automation. Whether you are a beginner or looking to refine your existing knowledge, you’ll discover how to set up automation systems that nurture leads, personalize customer journeys, and optimize campaigns.
You’ll gain practical experience in building automated workflows for emails, social media, and customer relationship management (CRM) while also learning how to track performance and measure success. From setting up triggers and sequences to integrating AI-driven tools, this course provides step-by-step guidance to help you work smarter, not harder.
By the end of this course, you’ll have the confidence and skills to create marketing workflows that save time, reduce manual effort, and maximize engagement with your target audience.
A computer, tablet, or smartphone with internet access. Basic familiarity with marketing concepts is helpful but not required. Willingness to learn and apply automation workflows to real-life scenarios. Access to a marketing platform or email/CRM tool (free versions are fine).
Understand the basics of marketing automation and its benefits. Identify opportunities to automate repetitive marketing tasks. Build your first marketing automation workflow. Set up triggers, actions, and sequences for emails, CRM, and social media. Monitor and optimize workflows for better results. Apply automation strategies to save time and increase engagement. Measure the performance of automated campaigns and improve them over time.
Online learning
0.6
Study Companion Africa Courses is an online platform built by Africans, for Africans—and for learners across the globe. We connect passionate students with high-quality, locally made courses that reflect African knowledge, needs, and potential. Whether you're learning to grow your career or start a new one, we make sure that education is always within reach.
View DetailsStudents
0language
EnglishDuration
00h 41mLevel
beginnerExpiry period
LifetimeCertificate
YesThis website uses cookies to personalize content and analyse traffic in order to offer you a better experience. Cookie Policy