This practical guide teaches small business owners, entrepreneurs, and beginners how to use social media effectively to grow their brand, generate leads, and tr...
Social Media Marketing Mastery is your go-to guide for building a strong presence online and using the power of social platforms to grow your business — even with little to no experience. Whether you're a small business owner, a freelancer, or a brand-new entrepreneur in Africa or beyond, this course gives you the tools, tips, and strategies to connect with your audience and turn followers into customers.
Inside This Course, You’ll Learn:
✅ What social media marketing really is and why it matters for your business
✅ How to choose the best platforms for your brand (Facebook, Twitter/X, LinkedIn, and more)
✅ Step-by-step lead generation strategies — from lead magnets to retargeting ads
✅ Practical ways to create engaging content that builds trust and attracts attention
✅ Time-saving tips like publishing calendars, cross-promotion, and platform-specific content
✅ Proven techniques for writing posts that get people talking, liking, and sharing
✅ The top 10 do’s and don’ts of social media that every business should know
✅ Key metrics to track like engagement, reach, conversions, and more
Whether you want to run effective campaigns, grow your customer base, or simply understand how to show up online in a way that drives real results, this guide makes social media marketing feel easy, manageable, and fun.
Perfect for beginners, solo entrepreneurs, and small teams looking to take their digital marketing to the next level — especially within the African business landscape.
A basic internet connection and smartphone or computer
Access to at least one social media account (e.g., Facebook, Twitter, LinkedIn)
A willingness to learn and apply new skills
No technical or marketing background required
Understand what social media marketing is and why it matters
Choose the best platforms for your business and audience
Create and share engaging content across platforms
Generate leads using lead magnets, offers, and retargeting strategies
Track key metrics like engagement, reach, and conversions
Build a clear, consistent social media strategy for long-term business growth
Online learning
0.6
9 Students
31 Courses
1 Review
Study Companion Africa Courses is an online platform built by Africans, for Africans—and for learners across the globe. We connect passionate students with high-quality, locally made courses that reflect African knowledge, needs, and potential. Whether you're learning to grow your career or start a new one, we make sure that education is always within reach.
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Students
0
language
English
Duration
00h 35mLevel
beginner
Expiry period
Lifetime
Certificate
Yes
English
Certificate Course
0 Students
00h 35m