With social media and online activity taking over our lives, it has become a necessity for businesses to work on the many strategies that make their online presence effective. Companies now work on employing professionals whose entire job is to come up with different tactics that help businesses increase their online traffic. This traffic is, more often than not, dictated and redirected from search engines like Google. And to please them, search engine optimization has become a fundamental part of the operation. Now, a lot of this redirection of traffic is meant to happen organically. If you are a tech-savvy individual who is able to keep up with the changes in the many algorithms employed by search engines, you will be able to make sure (to some extent) that your website never falls off the radar of said search engines. Strategies that involve such organic ways of building traffic are also a preferred technique no matter what kind of website you run because these strategies bring more customers naturally to the product or service a business offers.