How to launch a product

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In 2025, if you have a product that you want to launch on the internet— because that’s where it is all happening today—this is the skeleton of the plan you need to build. When Jeff Bezos started Amazon, they were dealing only with books. Bezos and a small team were packing and delivering books from a garage. It’s a classic rags to riches story. It didn’t work out right away and many of the products the company tried to branch into over the next few years did not take off right away. In fact, they were branded as flops. Today, Amazon has surpassed Walmart to be the world’s largest retailer.